Branding
More than just a logo, it's the process of how one perceives a company.
From design to core values, it's creating a relationship with the audience.
Illustrator. Photoshop.
THE COMPANY
Lauren became an Independent Consultant at Norwex, a company that produces an all-natural line of home, family and personal care products, and wanted to establish herself as a leader in the industry.
THE GOAL
Create a brand that is natural, inviting, and showcases both her name and the company's. While Norwex has established themselves with prominent blues and greens, Lauren wanted a more subtle and approachable feel.
HOW DID THIS BRAND ACHIEVE THAT
Keeping the colour scheme in muted tones, we created a luxury feel to the high end products that are being sold.
THE COMPANY
Astara Coaching supports individuals and organizations to shift from a sense of chaos to clarity. What may seem impossible, isn’t.
THE GOAL
Creating a brand that defines how she helps clients: beyond, energetic, magical. Her clients are always amazed, have quick results, and usually have no clue how they got there. All with a balance between the masculine and feminine.
HOW DID THIS BRAND ACHIEVE THAT
With it's warm colours, ying yang balance of fonts, and human features, the logo gives off a transcendent experience while remaining approachable. The imagery is achievement focused and the voice is engaged with positive messaging. Her website is layered with testimonials in a way to let viewers envision what it would be like to work with a coach from this company.
THE COMPANY
Sapphire cafe & lounge is the place to be. From daily fair-trade coffee in a relaxing atmosphere, to a classy cocktail right in the heart of downtown. The sleek cafe exhibits original art and hosts original musical acts
THE GOAL
Sapphire cafe & lounge came in with a very specific idea of what they wanted in their brand: to feel like a classy nightclub. Sleek, modern, with a hint of romance.
HOW DID THIS BRAND ACHIEVE THAT
Appealing to adult audiences, we created a brand that feels like you need a ticket to get enter. With it's gem-like blue and sleek black, that was only the beginning. From fair-trade coffee and signature drinks to locally sourced dishes, Sapphire was established themselves as a professional cafe setting for business meetings to lively entertainment spot for date nights.
THE COMPANY
Odette's K9 Solutions is a real world dog training company who's classes are designed to build strong, healthy relationships and eliminate unwanted behaviours.
THE GOAL
Extracting an idea inside the client's mind for her canine training business that was never truly balanced before. She wanted a yin yang look to represent the training and caring that goes into her practice.
HOW DID THIS BRAND ACHIEVE THAT
Using a friendly looking dog breed on one side mixed in with negative space on the opposite side, we achieved an overall inviting logo that shows she encourages positive reinforcement training. Imagery always contains real life dog training photography in local settings so audiences could envision themselves at these locations.
Logos
A logo is the quickest way to identify a company. There is an instant feeling one gets, whether it's from the colour, shape, or icon. The strategy behind their creation defined how the company operates and who their target market is.
