Digital
From social media to websites, every brand needs to reach their target audience.
Wordpress. Wix. HTML5. CSS.
SEO. Hootsuite. Buffer. MailChimp.
YouTube. Instagram. Facebook. TikTik. Pinterest.
Websites
Astara Coaching
THE GOAL
Ethereal. Positive. Inspirational. The goal for Astara Coaching's website was to not only educate, but to give the viewer an overall feeling that they were going to have an out of the body experience. It was going to be more than just coaching. It would be theatre, emotions, and results.
HOW DID THIS WEBSITE ACHIEVE THAT
Her website is layered with testimonials on each page to let the audience envision what it would be like to work with a coach from this company. Each call to each would be a beginning to their journey.
Role
Project Manager
Website Design
UI Design
Key Contributions
Concept Ideation
Research
Brand Implementation
Visual Design
Tools Used
Illustrator
Photoshop
Wordpress
Quadriga Business Centre
THE GOAL
Create a brand new website for an emerging office business centre. They wanted a professional looking website that let businesses rent out office/meeting space.
HOW DID THIS WEBSITE ACHIEVE THAT
We decided to brand the website using their blue and yellow colours to allow for maximum pop while maintaining a professional look.
Elizabeth Cherevaty
THE GOAL
We wanted an out of the box idea for Elizabeth Cherevaty's naturopathic clinic website. She was very outgoing and gentle hearted so we wanted her website to feel cozy and inviting.
HOW DID THIS WEBSITE ACHIEVE THAT
We came up with the idea of making the website look like a doctor's files. The warm pallet of the file folder mixed with the wood background allowed the coziness to come through while maintaining a professional, but approachable appearance.
Mike the Mover
THE GOAL
Bold. Outgoing. Memorable. These were the key words Mike the Mover wanted their website to convey. Their business is simple so they wanted to stand out among the crowd of other moving companies.
HOW DID THIS WEBSITE ACHIEVE THAT
Their bright colours and wacky logo let us play with the design in a way that was simple, but punchy. The colours grab your attention right away and the simple animation of the logo "driving" in across the top slider let us show some personality.
THE GOAL
Kids' safety is a parents' top priority. The goal of this ad campaign was to inform parents' that there is an easy way of keeping their child safe. We wanted the ad to feel safe and happy, all while keeping the message simple.
HOW DID THIS POST ACHIEVE THAT
By showcasing a warm background photo of a mother and child, we created a sense of trust. That trust allows parents' to connect this feeling to the GPS Trackers. We avoided pricing and many descriptive wording as this was only meant to evoke feelings.
HTML5
YouTube Video
HOW DID THIS AD ACHIEVE THAT
We decided video would be the best medium choice so we can show the flash and excitement this product offers. Coupled with photos of young women who are ready for a night on the town, the ad showcased how the product works and the joy that it can bring.
Turn on your audio to achieve full experience!
THE GOAL
Dealeaz wanted to promote a new product in an extremely attention grabbing way. The demographic was a younger audience who wanted their selfies to turn out Intragram ready.
Social Media Ads
Instagram Post
THE GOAL
Create a parent friendly online ad for a new Kids Smartphone, making sure parents were aware of all safety features that it comes with.
HOW DID THIS POST ACHIEVE THAT
The benefits of the phone are easy to understand. The phone colour choices are all visible. The sepia colour scheme appeals to a calm environment, which is the feeling we wanted to evoke in parents.
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