Video
No matter the venue - phone, computer, big screen - videos are
one of the most engaging formats of media today.
Premiere. After Effects. Final Cut Pro.
Music Video
THE GOAL
I was reached out to by a local musician asking if I could make her a lyrical music video for her brand new song. She wanted the video to be strong and present like a Phoenix rising out of the ashes. Bold, but beautiful. Easy to follow without any unnecessary distractions.
HOW DID THIS MUSIC VIDEO ACHIEVE THAT
I've never made a lyric music video before, but that didn't stop me from giving her exactly what she wanted. Using AFTER EFFECTS, I create large, easy to read words to follow. The concrete background and smoke in the beginning added to the feeling of someone from a hard life, rising up and becoming "stronger".
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Animated Video Production
20 - 30 second video ads played on screen all over Ontario in high traffic locations.
THE GOAL
Create interest in a local business within 30 seconds, making it easy to contact them.
HOW DID THESE VIDEO ACHIEVE THAT
I would storyline each frame; come up with the shortest amount of text display against a photo, video, or motion graphic. Having contact information on screen the entire time allows viewers time to remember it.
Digital Ads
Broadcast on social media to gain followers and peek interest.
Internal Videos
THE GOAL
When asked to create a company video to show off our team, I jumped at the change to add both FUN AND HUMOUR. My boss and I discussed making sure everyone was a part of the video, and I took some extra steps in making sure everyone was comfortable with their screen time.
HOW DID THIS VIDEO ACHIEVE THAT
I worked one-on-one with every team member to create individualistic moments that tie in with our real lives. For example, Joan had just recently purchased her new car so I wanted her to feel "like a boss" while I shot footage of her sitting inside.
Music: 5 Seconds of Summer - Hey Everybody!
THE GOAL
MARCC Apparel wanted to let their followers know where their business name came from. They wanted to promote themselves not only as a promotional company, but let everyone know that it's a family grown business with ties to the community.
HOW DID THIS AD ACHIEVE THAT
We decided to create an animated video showing that the 5 letters of MARCC stood for each of the kids' names of the two business owners. We used photos of the kids in 1997, the year the company was founded.
1200+ impressions
Educational Video
THE GOAL
A Remax real estate agent wanted to educate those looking to buy homes in Guelph, ON of what each area in the city has to offer. Creating smaller section videos will allow viewers to determine their needs.
HOW DID THIS AD ACHIEVE THAT
Creating these videos helped establish her as knowledgeable and trustworthy. Understanding what her clients are looking for in terms of price, location and landmarks, she can help guide them into making the right purchase.
Logo Animations
Film Trailer
THE GOAL
One of the feature films I edited needed a trailer so we could promote it to to the public. The goal was to take footage from the assembled film and make a trailer. It needed to feature the slow pace of the movie, which differentiates it from other zombie movies, but enough action to keep a viewer's attention. I was on set every day working alongside the director so we could have the same vision for the final product.
HOW DID THIS FILM TRAILER ACHIEVE THAT
Featuring lots of dialogue and a slow pace, it creates a feel for the real world apocalypse. We see a division between making friends and fighting in a never ending war.
The film was in the Toronto Film Festival so I have an Editor credit on IMBD.com.